Alliteration

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At one time, a feature of greater importance in poetry even than rhyme. Eventually, it fell into disuse. Rhyme being regarded as a more advanced and sophisticated vehicle for expression. Recent trends in poetry and verse have, however, endorsed a revival of this very ancient device and much modern verse shows a tendency to employ it in preference to rhyme. Generally speaking, it consists in a basic alignment of word sounds as for e.g:

'Better bolstered buildings to consensus can conform.'

or

These examples from: 'Inversnaid' by Gerard Manley Hopkins:

' This darksome burn horseback brown'

'In coop and in comb the fleece of his foam'

It is consonants, rather than vowels that are used as a means for alliteration.

Alliteration is a literary technique in which successive words (more strictly, stressed syllables) begin with the same consonant sound. Alliteration is a frequent tool of poetry but it is also common in prose, particularly short phrases. In the English language, alliteration can be discerned in Old English poetry, and was a central component thereof. Alliterative verse in one form or another is shared by all of the older Germanic languages.

Assonance is a kind of alliteration that uses repeated initial vowel sounds.

Well-known examples of alliteration are tongue-twisters such as "Round the rugged rock the ragged rascal ran" or "Peter Piper picked a peck of pickled peppers".

Alliteration makes for very catchy phrases and is frequently used in modern news headlines, corporate names, literary titles, advertising, buzzwords, and nursery rhymes. Some examples:

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